1. Why Bulk SMS & Email Marketing Matters for Hospitals

Bulk SMS and email marketing are direct, cost-effective ways to:

• Remind patients about appointments, camps, or health check-ups

• Share test reports and health updates (with secure links)

• Promote new services, packages, or seasonal offers

• Stay connected with existing patients and build loyalty

• Drive attendance for hospital events or webinars

SMS gets quick attention, while email is better for detailed communication.

2. Types of Messages You Can Send

SMS:

• Appointment confirmations & reminders

• Health camp or screening alerts

• Festival greetings with health tips

• Promotional offers on tests/surgeries

• Patient satisfaction surveys

Email:

• Monthly newsletters with health tips

• Service introductions (e.g., a new MRI machine)

• Patient education on diseases or treatments

• Webinar invites or CSR updates

• Billing reminders with secure links

3. How to Choose a Bulk SMS/Email Vendor

• Choose vendors with healthcare experience and DLT compliance

• Check if they support both transactional and promotional SMS

• Look for API integration options with your EMR or CRM

• Ensure the vendor offers delivery reports and real-time dashboards

• Ask if they provide templates, personalization options, and opt-out mechanisms

• For email, ensure good delivery rates and spam compliance

4. What to Include in the Agreement

• Type of messaging: Promotional, Transactional, OTP

• SMS credits or email volume per month

• API access and technical support

• Delivery time and speed (especially for reminders)

• DLT registration help (mandatory in India)

• Data privacy terms and unsubscribe links (mandatory for email)

• Monthly reporting and usage tracking

• Cost per SMS or per 1000 emails

5. Budget Planning for Bulk Messaging

Bulk SMS:

• ₹0.12 to ₹0.30 per SMS (promotional or transactional)

• ₹1,200 to ₹3,000/month for basic volumes

• ₹5,000+ for larger campaigns with segmentation

Bulk Email:

• ₹0.10 to ₹0.50 per email depending on volume and platform

• Monthly plans start from ₹1,000 to ₹10,000 depending on contacts and tools

• Optional: creative and content support, typically ₹2,000–₹10,000 per month

6. Best Practices for Effective Messaging

• Personalize SMS/email with name and appointment details

• Keep SMS within 160 characters, clear and actionable

• Use professional, mobile-friendly email templates

• Maintain patient consent and opt-out systems

• Avoid spamming; send only relevant, useful content

• Track open rates, click rates, and conversions for continuous improvement