1. Why Print Media is Still Relevant for Hospitals

Despite the rise of digital media, print advertising remains effective for hospitals, especially for:

• Reaching local communities and senior citizens

• Promoting new branches, services, or health camps

• Building trust through newspaper credibility

• Branding through visual presence in the physical environment

Print media helps reinforce your hospital’s name, especially in Tier II and Tier III cities or among offline audiences.

2. Types of Print Media Used by Hospitals

• Newspaper Advertisements (Local and National)
  Daily ads, half-page or full-page ads, classifieds, special features

• Pamphlets and Flyers
  Distributed via newspapers, in clinics, chemists, or local events

• Magazines and Health Journals
  For targeted visibility among health-conscious readers

• Outdoor Print Materials
  Posters, banners, and standees in high-footfall areas

• Internal Hospital Materials
  Brochures, doctor profiles, service catalogues, and appointment cards

3. How to Select the Right Print Media Vendor

• Choose vendors with experience in hospital or healthcare clients

• Ask for circulation and reach data for newspapers and magazines

• Confirm whether they offer design support or only media space

• Ensure proper timing and placement for ads (e.g., Sunday health pages)

• Check if the vendor offers distribution tracking for pamphlets

• Request references from other hospitals or clinics

4. What to Include in the Vendor Agreement

• Media name, ad size, and insertion date (for newspapers/magazines)

• Number of copies and distribution zones (for pamphlets/posters)

• Timeline for design, printing, and delivery

• Approval process for ad creatives

• Cost breakup – design, printing, media space, GST

• Penalty clause for missed insertions or poor quality

• Proof of publication or distribution (tear sheets, photos, reports)

5. Budget Planning for Print Media Promotion

• Pamphlets: ₹1 to ₹3 per piece (including design, print, and distribution)

• Newspaper Ads: ₹5,000 to ₹1,00,000+ depending on size, day, and publication

• Banners/Posters: ₹100 to ₹500 per piece

• Brochures and Doctor Profiles: ₹5 to ₹15 per copy depending on design and quantity

Budgets vary widely based on region, media name, and ad frequency. Always ask for bulk discounts or package deals.

6. Expected Results and Timelines

• Pamphlets/Posters: Local visibility within 1–3 days of distribution

• Newspaper Ads: Spikes in footfall or inquiries on the day of release

• Brochures & Profiles: Better patient education and trust-building over time

• Outdoor Posters: Gradual brand recall in high-traffic areas

Print media is best used for awareness and visibility, not immediate leads. Combine it with digital efforts for better RO