1. What is OOH Advertising and Why It Matters for Hospitals

OOH (Out-of-Home) advertising refers to physical, public-space ads such as:

• Hoardings

• Bus shelters

• Metro station panels

• LED screens

• Mall branding

• Auto rickshaw/bus wraps

Hospitals benefit from OOH by:

• Creating mass awareness in the local area

• Promoting new branches or specialties

• Targeting daily commuters

• Building a strong offline brand image

2. Types of OOH Media for Hospitals

• Billboards/Hoardings: High-visibility static ads near hospitals or busy junctions

• Bus Shelters & Metro Panels: Reach daily commuters with repeated visibility

• LED Screens: Dynamic video ads on roads, malls, or public places

• Mall Branding: Target health-conscious families at shopping centres

• Vehicle Branding: Ads on autos, buses, or ambulances for mobile visibility

• Clinic Signboards & Road Directional Boards: Useful for wayfinding and local marketing

3. How to Select the Right OOH Advertising Agency

• Choose agencies with local experience and hospital references

• Ask for media inventory and locations available

• Confirm whether the agency provides design, printing, and installation

• Review permissions and compliance with local authorities

• Verify visibility hours and expected footfall at each location

• Get performance tracking methods (e.g., photo proofs, GPS-tagged reports)

4. What to Include in the Agency Agreement

• Location, size, and duration of each display

• Number of units and format (vinyl, flex, LED, etc.)

• Design, printing, mounting timelines

• Maintenance and replacement clauses for damaged materials

• Proof of display (geo-tagged photos, daily snapshots for LED)

• GST, permit fees, and other charges clearly listed

• Exit or relocation options in case of poor performance

5. Budget Planning for OOH Campaigns

• Billboards: ₹10,000 to ₹1,00,000+ per month depending on size and location

• Bus Shelters & Metro Ads: ₹15,000 to ₹80,000+ monthly

• LED Screens: ₹1,000 to ₹3,000 per 10-second slot per day

• Mall Branding: ₹50,000 to ₹3,00,000/month depending on format

• Vehicle Ads: ₹500 to ₹2,000 per vehicle/month

Always ask for a package deal if planning a multi-location or long-term campaign.

6. Expected Results and Best Practices

• OOH builds brand recall, especially among local populations

• Best used for new launches, location awareness, or event promotion

• Pair with QR codes or call-to-action elements (e.g., “Call Now”, “Scan for Appointment”)

• Combine with digital campaigns to increase effectiveness

• Minimum duration should be 1 month for noticeable impact