1. Why Video & Ad Production is Essential for Hospitals

Video content is one of the most effective tools for:

• Building trust through doctor introductions and testimonials

• Showcasing hospital infrastructure and technology

• Educating patients with explainer videos and health awareness clips

• Promoting services and offers through ad films

• Strengthening your brand on YouTube, Instagram, websites, and in clinics

A well-made video builds emotional connection and clarity in a way text or images cannot.

2. Types of Videos Hospitals Can Produce

• Doctor Introduction Videos – To build trust and familiarity

• Patient Testimonial Videos – Authentic feedback that reassures others

• Hospital Walkthrough Videos – Show facilities, technology, and hygiene standards

• Health Education Videos – Short explainer clips on common conditions or procedures

• Event/CSR Coverage – Record and share community or medical events

• Ad Films for Campaigns – 20 to 60-second creative ads for digital or cinema use

• Animation Videos – Ideal for explaining medical processes or insurance steps

3. How to Select a Video Production Agency

• Look for healthcare-specific experience or hospital references

• Check their past work – focus on storytelling, clarity, and quality

• Ensure they provide scripting, direction, shooting, editing, and post-production

• Ask about turnaround time for short and long videos

• Prefer agencies that understand patient sensitivity and consent needs

• Ensure they can deliver formats for YouTube, Reels, and hospital TV screens

4. What to Include in the Agreement

• Scope: Number of videos, duration, formats, language, voiceovers

• Deliverables: HD files, thumbnails, subtitles, short versions for reels

• Usage rights: Full ownership and rights for hospital to reuse content

• Shooting details: Dates, locations, crew size, equipment

• Cost breakdown: Pre-production, shooting, editing, revisions, GST

• Timelines: Concept to final delivery schedule

• Patient consent: Clear clause for testimonial videos

5. Budget Planning for Video & Ad Production

• Doctor/Patient Profile Videos: ₹5,000 to ₹20,000 per video

• Hospital Walkthrough/Promo Film: ₹30,000 to ₹1,00,000 depending on quality

• Ad Films (with script + actors): ₹75,000 to ₹3,00,000

• Event Coverage: ₹10,000 to ₹25,000 per day

• Animation Explainer Videos: ₹15,000 to ₹60,000 based on complexity

Bulk projects often get discounts. Always ask for sample drafts before full editing.

6. Best Practices for Hospital Video Projects

• Finalize scripts and approvals before shoot day

• Ensure all patients or staff featured give written consent

• Keep videos short, clear, and emotionally positive

• Add hospital branding, subtitles, and CTA (Call to Action) in each video

• Post videos regularly on YouTube, Instagram, and waiting area TVs

• Track views, shares, and patient feedback to improve future videos